The Electric Competitions

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Electric holds its annual national competitions at L’Oreal International Academy, Hammersmith. We regularly have our teams shooting at the Electric studio, but theres nothing like doing it live, so once a year, we get everyone together to present their work. The categories are: – Stylist editorial – Mens – Avant-garde – Colour genius – First year assistant – Senior assistant …

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The Golden Globes 2015 – The Hair Report

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The 2015 Golden Globe Awards has kicked off the awards season for this year and it lived up to it’s ever-so glamorous reputation. Here are some of our favourite hair looks from last night; Old Hollywood Glamour Every year we see some amazing Old Hollywood Glamour-esque waves, and we weren’t disappointed! Amy Adams (wearing Versace) Jessica Chastain (wearing Atelier Versace) …

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2014 Hair We’ve Loved..

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This has truly been the year for hair transformation for those in the public eye. As people passionate about hair, we’ve loved every moment! Now that this years coming to an end we thought it would be good to round up some of our favourite hair. Mens Hair Jared Leto Jared Leto started 2014 very strong in the hair game, …

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SS15 Hair Trends

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Here at Electric, we are all about individual style, whether you follow fashion or start your own trends – we gain our inspiration from our clients requests, what’s going on in the world of fashion, arts and music and the work of our International Art Team. Mark Woolley gives the lowdown on the Spring Hair Trends for 2015; (photos by …

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New York Faux Bob – How To

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With inspiration taken from various fashion campaigns, we think the New York Faux Bob is a must look for the festive season and perfect for those who like to change their styles without having the chop. Our Art Director from Electric Brighton, William Ackerley, has the key steps to creating this look perfectly: You will need; -Electric Preparation Spray -Electric …

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The Electric Christmas Gift Guide – For Him

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You didn’t honestly think we’d forget about the guys too, did you? Our Electric team have put together the ultimate list of gadgets that money can buy this Christmas! From pampering hair products to trendy beard maintenance, we have it all. This might just be the only guide you’ll need this Christmas. So here’s our top twelve… 1. Intensive Hair …

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The Electric Christmas Gift Guide – For Her

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Now that the Christmas season is here, we at Electric have searched through the very best in order to compile the ultimate gift guide for the modern-day woman!   From ear-warming devices to powerful styling tools, we have the perfect products to ensure that Christmas morning will be the best one yet.    Our Top 10 gifts for her this …

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Mark Woolley Presents ’587 shops’ Charity Auction

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Last week saw our official launch of our Creative Director Mark Woolley’s debut art collection ’587 shops’ where the night included auction off some of the prints, including the special edition first copy, and some very generous gifts from businesses around the famous Brighton lanes. The amazing Hotel Du Vin provided a fully stocked bar with all proceeds going to …

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What We’ve Been Up To..

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Over the past few months we have generated some amazing coverage within the industry including  being featured in Grazia online, Professional Hair magazine and restyling the tresses of Vicky Beeching from Sky News. Let’s hope the next few months are just as busy!

An essential guide to party hair – stylist approved!

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Charlie Manns Art Director from Electric in Marylebone suggests a laid-back sexy wave. What you’ll need: L’Oréal Professionnel Tecni Art Texture Dust Denman Electric Large Paddle Brush ‘This is great look for mid-length and long hair’. Wash your hair in the morning and prepare it with some product for hold such as Electric Volume Liquid Mist on the roots and …

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